Win a Web Analytics book Axel Amthor and Thomas bromine oral
Almost simultaneously with the release of Timo Second Edition of the Google Analytics of book reached me another book on the subject of Web Analytics. At first glance I thought the Hanser Verlag sent 2 x Timo book me but in exact look I had to discover that it is yet another book ;-)
“Web analytics success” is known in the industry as leaders of Contentmetrics and crammed with many years of experience book of Axel Amthor and Thomas Brommung, who now were brought to paper for posterity.
The book focuses on a specialized tool, but the processes and project management around Web Analytics. Main sections rotate that this creating KPIs, how to because also promising use these in the company. Also, a complete chapter was devoted to the topic of testing that now indispensable is from the website optimization. Assistance in establishing a Web Analytics System may not also be missing and so this important issue was also discussed in a chapter.
Well I find that the two authors begin to philosophize about tools, because this one does fallen not in a book. The next edition would be due at the latest after 6 months. To focus more on the technical needs of the two and give a good guide for those who want to like fundamentally dealing with the topic of Web Analytics.
Contest
I think it’s great that with the publishers send free copies and therefore I also like to mention the books. But I must confess that I’m not completely to read all the books, especially since many topics are not necessarily new to me. The reason I want to giving away this Exempler “More success with Web Analytics” among my readers.
Participating is easy. You have three options:
* You write a comment on the blog here
* You write a short post in your blog and sets a trackback
* You the following twitterst: “I will by more successful Web Analytics @ neunzehn72 win http://bit.ly/a8NAby”
The draw will be then on Thursday next week, so the 27.5. take place.
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