WebTrekk review – Web analytics from Germany
Webtrekk was so kind to me a free trial to the to make your Web analytics suite. I have account now some weeks with track the and would like to now schilden you my impressions. Because I not daily work with Webtrekk and know therefore all tricks and tweaks, it can well be that I have overlooked a few key points. I believe I got to know not all functions in the short of time. But I’m sure that questions the guys at Webtrekk like are available.
Note: Bottom attached to this article is already valuable feedback from Webtrekk. Please also read this, because I could not completely penetrate some functions because of the time.
Installation
Installation is similar to Web analytics tools, with a JavaScript code track easily. You must copy only the supplied JavaScript file on the server for basic installation without any modifications and then integrate the pixel in the code. The guide describes this process very well, however, I would have liked a kind quick start guide for urgent like me.
Liked the documented implementing lists a brief meaning behind each variable has given me. This makes sense as is used by Webtrekk of relatively anodyne variables. I also noticed that match some variable names with those of WebTrends vote. “wt_cg” my opinion is the Contentgruppe both systems.
You would like to install other features such as the heat map or site overlay is a good help to set.
The first steps
What burning me of course firstly ineterssiert are the KPI dashboard, the HeatMap and overlay function. Finally won so well on the page of WebTrekk
KPI dashboard
kpi-dashboard.pngYou can set up different KPI dashboards which then show the most important metrics. The configuration interface is intuitive to use, only options per metric is some getting. After you create a dashboard you can set up this as a start page in Webtrekk immediately on startup to see the most important data. The metrics distinguishes between three types: individual code, high score and status. They are displayed differently depending on the metric. Line or bar graph or also as tacho disk to a status display. Absent gave me to arrange the individual metrics in the dashboard just a drag and drop interface. If you configured the dashboard you know that unfortunately not much space needed is and thus it uses may not optimally the space on the KPI page.
Overlay
webtrekk-overlay.pngThe overlay nicely visualized which links are clicked by users. For my blog, I find particularly interesting the user click the RSS link. You can find out also different, but it is definitely convenient. If the user then really becomes the Subscriber, we not know. I the overlay shows including also very good accept the referral of aneren articles quite well from the users. Of course you could get this info also different, but the overlay function is one of the more convenient ;-)
A shame is that internal and external links appear not separated. Two different colors would be desirable. Otherwise, I would hope that you get displayed more information in the info box to each link, such as the referrer or the Suchkeyword. You could also select conversions possibly colored what would make the overlay more valuable.
Heatmap
webtrekk-heatmap.pngThe HeatMap overlay function is similar to a very nice way to visualize the clicks on the website. However, I will not yet smart from heatmap Webtrekk. There are e.g. no many clicks not listed again found in the overlay, even though the same period chosen. May I once again study help or advice at Webtrekk.
Groups of visitors
webtrekk-besuchergruppen.pngThe groups are a way of segmenting visitor. Has one defines different groups of visitors, you can see the traffic of each group separately or contrast. Segmentation is in my opinion of one of the most important tools of Web analytics software; only if I can watch me individual data isolated I have the opportunity to find individual adjustments where I can turn to improve my website.
Webtrekk you define the groups filter which works quite simply. However, I do not like you can define groups of visitors only on a page filter. I find the origin of visitors at least as important. More filters would be helpful here.
The view of traffic on the Web page can be this after groups of visitors. You can define as a group for buyer or non-buyer and them visualize then separately or even the various groups compare. Unfortunately, you can define a group of visitors only after pages. A purchaser is defined as in he has visited a specific page is located at the end of the ordering process. I have not found a way to define groups of visitors origin.
Page title
webtrekk-seiten.pngI was surprised when I wanted to see which pages are most viewed me for the first time. Here only the home page was listed and with their page title but with the Webtrekk name “de.startseite”. That encouraged the assumption you must name each page individually. You could automate while certainly a small script but desirable I would find the title to use page by default. Here I think is required too much unnecessary configuration.
Interface
webtrekk-zeitraum.pngI find the interface very successful. Who reads regularly know I attach much importance to an appealing interface (typical Mac user). Important however is that the reports with graphics and tables are also open. What is getting at first because most tools links have the navigation reports are accessible only via the top navigation. This brings but place in width which is for some tables of advantage.
Somewhat cumbersome, I find the dialog to select of the time period. You must first call a popup where you then specifies start and end dates. Each click this reloads the contents of the window. It works but in the age of Web 2.0 and AJAX gadgets especially such dialogs can be much komftabler fashion.
Campaigns
webtrekk-kampagnen.pngWebtrekk offers create the possibility Kamagnen and evaluate the individual advertising material and actions with specific metrics. Thus all marketing measures can be individually track and calculate their conversion optimization. Who operates a Webschop has to import even returns into the system to apply them again within the campaign.
Price
Webtrekk offers to the price list to download on the home page which I find particularly positive. Thus, the pricing is a transparent story. What Web analytics vendor is that already? It go with the professional version 149,00 € monthly for 1 million PIs, another 100,000 costs 9,90 €. Klicktracking, campaigns or segmentation must be areas were bought as an add-on package.
The premium version already includes all this and brings more features such as KPIs, path analysis and definition of objectives. Per year are included in the price of 5.990,00 € 60 million PIs (about 500.00 € per month).
Your entnehmt price list directly all further details about the prices.
Conclusion
Webtrekk first impression is very good. In the price range there are not many alternatives with similar functionality. The rise in the top League is a par more customizing features missing perhaps, I think improvement would-in particular the segmentation. However, should get very many Web site operators with Webtrekk more than they really need. Who all the features of Webtrekk consistently exploited and actually works with the data to optimize his site which should clean have taken quickly its investment again.
Feedback from Webtrekk
I got very fast feedback on this article by Webtrekk some things have been corrected. I would not share this email with you.
Groups and segments:
It is true that groups only on page filters can be determined. Visitor groups to can represent the depth, so the degree of compliance of the Web page. It is therefore also possible prioritize the groups with which you can map the importance of the Group of visitors on the website.
The “segments” are another way of segmentation. Here you can set more properties for the segment, so they can create for example a segment that including referrer, order values, geographical origin, duration of visit and much more in combination, into account.
Because we know that this distinction between segments and groups is quite complex, we offer regular online workshops for our customers.
To the overlay:
You can display in the overlay clicks of your Web page visitors, who have become subscribers. To do this, create only a segment of “Subscriber”. This segment is viewable in the overlay. Analogous to this methodology referrer in the overlay can indicate.
Still you can display the conversion rate and color select page where our online tool on the overlay as measure conversion rate and selecting a color. It is even possible color-coded to show sales contributions. Thus you can determine what sales page have contributed in an overview.
In the overlay, it is also possible by clicking on the “i” next to an item Info button to show the distribution of clicks on all visitor groups and segments.
To the Heatmap:
By describing the Heatmap in your article I suspect that they have used only the aggregated view of the heatmap. The aggregated view shows no single clicks, here at least 3 clicks on an image pixel must be like to see. The majority of blind clicks is filtered as otherwise there much visited pages fully colored large areas.
The heat map is still not active or the page has not so many visitors, you can change the detail view. Each individual click is displayed there.
As a special attribute of the HeatMap I mention the difference image. It is to compare possible two segments or groups directly in our heat map. Thus for example can be seen how the click behavior is different from visitors and buyers. We are so far the only heat map provider offering this segment comparison within the heatmap.
Page title:
Available page title automatically to create. Is our pixel not set in pixels of the parameter wt_be a page name to generate automatically based on the URL of the page.
Interface:
To specify a custom date range, you can enter the time period in the links of all input fields in addition to using the calendar.
It would be nice if you incorporated the comments in their review.
Might be also interested your readers that we offer an automatic Contentoptimierung (AdServer), an own Bidmanagement and an A/B compare which is applicable to virtually any object in our online tool.