Web-based business models
Interesting scientific books in the series “HMD – practice of der WIRTSCHAFTSINFORMATIK” appear regularly.
The “folder” 261 revolves entirely around “Web-based business models” and takes a very close look at revenue models in Web 2.0.
Who wants to employ so take a look at the business models on the Web, which should now read.
Analyze business models for bloggers!
What is a business model
A business model is a description of relations of undertakings and consumers.
As a business model describes among target groups, communication channels, distribution channels, income forms and of course the products or services.
Although basic of Economics on the Internet find so web-based business models differ very much from offline models.
The book “Web-based business models” by Josephine Hofmann and Andreas Meier takes on these new business models to 128 filled pages (the chapters are from other authors).
Contents of the book
The book is fire up. It explains the existing business models on the Internet very well in their theoretical basis, provides very interesting practical examples.
So e.g. Scout24 and StudiVZ be analysed in detail. The book provides valuable insight into the business models of many well-known websites.
This allows that you can go much structured in the planning of the own business model approach.
The article on revenue models for blogs is very interesting. 11 Pages the author enters first on the different types of blogs and discusses possible sources of income.
A very good overview which also provides nothing really new for someone self-employed Web regularly reads. ;-)
Other interesting articles are:
- Reputation systems in eCommerce
- Customer integration in virtual worlds
- Current development of electronic shop systems
- Web-based learning
- and more
The book offers a very current view of the business on the Web and so pleasantly differs from many SEO and design books that already exist.
And the information is also very compact and to the point. 128 Pages are therefore also rapidly read.
Graphs and tables which very well analyze business models are very positive.
Conclusion
Web-based business models costs 24,-euro (incl. VAT and shipping costs) from Amazon and is an interesting and useful read for all serious Webworkers.
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