Web analytics tools – software or solution?
In my view there are two approaches. I can make to a me the tools and I look at what they do. There are datasheets, documentation, and certainly informative staff. This information should I use and decide then what package I probably best ahead can deliver my business.
The other approach is to create a list of requirements without also only begin looking at it what the tools offer. One has the requirements and will have been well. So then confronted the provider.
I now maintain that virtually all Web analytics tool more resemble a standard product as an individual solution. Certainly you can adjust various things, but this is limited. All tools are subject to a product cycle and have a strategy that is driven by a product management. Any form of adjustment fits where not in the stuff because the cycle is disrupted. What is now a multinational-mega Giga-global-player study group is fast approaching and the offered features do not fit the? Unpacks his request list and says “Do have!” Also is this group of feel that his feature wishes should actually be standard and therefore not much cost. Yes is not his fault if the provider does not offer the simplest things.
I believe that there can be only losers in the second described approach. Many tool providers to engage on the adjustments, at least in part. Then they come but in many cases in need since development resources must be deducted in the development of the base product. Also the accommodation is not their day-to-day business and therefore a miscalculation and missed delivery dates is preprogrammed.
The Wünsch dir what customer is the much bigger loser because he is after all there empty handed. Clearly there are contracts and contractual penalties, but who are just there so internally someone can pull his head out of the loop and no one can accuse him a wrong decision. But ultimately the requirements were not met, the disappointment is great, there have been spent many months in a selection process and at the end all make a long nose. A system with which you work can no trace.
What I mean actually? I think both customers and tool providers need to move more each other. Customers must not think that they write a wish list (even if Christmas is soon) and any provider coming out is already finds. They must look much more as it as it is most profitably can use the offered software.
Providers of Web analytics tools must be honest adaptation believe with even the point. A possible individualisation pledge to win customers and then perhaps come in trouble help anyone. Dissatisfied customer team dissatisfied, reputation for ‘ n ass. I am convinced that hardly a tool provider into the hands claps and cries Hurrah if he must adjust.
Who would like to have highly customized software’s wishes must believe with Web analytics vendors speak but must will knit right out a system and bring the corresponding willingness to pay.
Certainly a little black and white is painted. I is already clear that there is very much in between. Adjustments are commonplace and customers are not always the case as described. But I would like discuss this issue.
How do you see that because in General. Are Web analytics tools standard software that should be taken as such or to expect today customizing all tools?
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One response to “Web analytics tools – standard software or solution?”
1.
Peter Pletsch at 19 November 2009 at 13: 38 thinks:
Hi Patrick,
“Featureritis” in the selection process is a well-known leidiges phenomenon. Furthermore, it is believed mostly the own problem is special, but is “really” easy to solve times just by the way.
First, I believe that Web analysis tools “customize standard solutions” are.
Finding begs the question “What will I actually my Web page?” over and over again “What are my goals”. No new knowledge that is not done but most always yet.
Website ne, so must produce a tool with which you can measure anything and everything. We are finally on the Internet, which is yet!
Rightly said: customization costs money dot! This money must expect.
There are cases, since pages are created that the measurement is a huge effort so special. Because even, to amend the pages because it is cheaper sense. Usually the usability WINS in this case immediately.
Or not measured in the small small but remains deliberately blind to certain things. Often that hurts not because an adjustment, even though you know it is not feasible. Since it can make even sense because there is a “customizable standard solution” for the problem maybe in a year.
On tool seekers can be just the Tip: search the Web (blogs, XING, etc.) or events for reference customers with similar problems and speak directly to them. With WASP, can be seen in the free version, who uses the tool. Contact is then often quite easy to measure.
Many “special cases” are not so special and may already have been solved by the other.