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Even if Google does not allow policies to put links to improve the ranking or the PageRank still blooms trade with the most valuable currency of the Internet. Although Google is down again the PangRank or even the ranking from websites that violate these guidelines and be caught, on the other hand linking a Web site is becoming increasingly important. So you can easily conclude that trade with purchased or rented links exists just as long as the value of links exist.
But there are distinctions in this cat and mouse game so that link purchase equal link purchase. So I want to try today to give some practical tips that help trade with paid links to, inter alia the risk to minimize and this better… estimate
Buy or sell: A vital factor in the risk is the page where you stand. Currently pages are, the links sell much more acute threatened than pages buy links. The deal flies up, typically only the seller of the link with real consequences should expect. For the buyer, however, the link in the worst case is worthless.
Buying links is currently still relatively safer selling links is much riskier and should be used a maximum of projects with smaller importance within the portfolio.
Automatic or Manual: There are a number of platforms that support those interested link trade. However, these marketplaces by search engine operators are infiltrated and strictly controlled. Although manual socialising is very much more complex, this is the better way at the end. The risk of being caught is very much lower.
Way of linking: Similar Customs feel good to develop a car with prohibited loading, thousands to recognize as qualified forces of the search engine can rate a link. Many theme unrelevante links within the footer make easy the assessment, for example, right, a topic relevant link within the content, however, also for a person of a regular laws almost indistinguishable link. So, you should take care in particular as a buyer or seller of links on it look and fit into the usual linking culture of page the links like recommendations. It is also useful insert links in long existing and unchanged Contentseiten without renewing at least the surrounding text or customize.
Systems that automatically maintain links in the structure are especially bad. Here the risk of disclosure is extremely large. This type of artificial linking is also extremely severely penalised by the search engines. It respects, however, on a clean artificial linking actually is a recommendation for the search engines is this artificial linking to punish rather low. The priorities are currently somewhere else.
Possible consequences: The consequences are spread across a wide range. Everything is represented by even no consequences to the permanent exclusion from the index. The hardness of punishment depends on the seriousness of the offence as the Penal Code. The manoeuvre is quite subjective and does not always understand.
As mentioned but in the upper part of the article, the consequences for link sellers are currently greater than for link buyers. Usually the artificial link devalued and reduced the PageRank of selling site. In worse cases are quite harder. Here one uses the common penalties on keyword or domain basis. The toughest penalty is the already mentioned permanent exclusion from the search engine.
Conclusion: When trading with artificial links the risk can minimize extremely and search engines are Google, especially well aware to trade links. Intervention is likely and isolating only with excessive manipulation. A game with fire remains trade with artificial links but…
