The problem of free analytics solutions
Free Web analytics software has reached a high level since Google Analytics and is now used in many companies. Which has to appear to Eric t. Peterson now in his report to free Analytics issues.
The tenor is that companies often use free software approached with necessary seriously to the topic of Web Analytics go. It is usually available in the appropriate human resources to invest the willingness, requires to work properly with the numbers. The software running in the background, but decisions are rarely made based on the collected data.
Companies willing to pay for requires license software, however, are also more willing to make the investment in the people that analyzed the numbers to use as the basis of decisions.
The problem is therefore not in the free software, but the willingness to invest the saved license fees in manpower. Free software does not mean that you get Web Analytics for free.
The complete report: the problem with free Analytics
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