Static Content vs. Blogging
In the network and in discussions with other SEOs reads or you always hear the statement Blogging better there in the Google index. Google loves blogs or it is then similar. Today I would like to deal with this statement, to help in decision-making among which delivery of the content is ultimately the best.
First is to clarify what is meant by static content in the title. In this context I, however, a fixed URL and a static link have my content that although well can come from a database. In principle the normal content construct so as an information page. There is a static navigation and organization or link the content is also largely static.
Blogs, however, have an entirely different concept. Content are often just as a static URL or regarding this Permalinks link, however, the internal link and the priority of the individual subpages changes by dynamic organization constantly. Information be losing example, often sorted, constantly aging content after their release date which internal priority. You simply ever put back in the archive.
Not an issue for me is whether Google able is Blogging. Although detected a blog in all cases, but likely Google classified a blog internally as such is extremely high. Google makes this subject inter from the ping behavior.
But now really better than static content there blogs? Be first to say in particular WordPress in combination with some plugins of from House will serve a very good on page optimization. The contents are well structured, the source code is clean and the essential HTML tags in the right. Good internal link helps good optimize their share.
In addition, Google certainly preferred news in certain areas. Especially in the large News commentate last Sunday by Google bug in the bath products filter was clearly to observe how weighted Google here. Only now the index arranges classical random king criteria and the News bonus decreases. This phenomenon is quite to blogs.
Another advantage, which you can construct very even in niches is the commenting. Increasing the number of comments an article ranking can be affected well. Whether it is up to date or growing content.
The display shows what factors are responsible, why blogs there as well. I don’t think Blogging per have a bonus. It is simply the better optimization ;)
Remains the question whether we should deliver all its content through a Blog software like WordPress? This makes sense in my opinion only conditionally. This way for the visitor of advantage is for projects that live from news. However, projects which build on news, their organization about a Blog software is useful because many measures of a successful search engine optimization are already integrated.
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