SEO ranking walking factors 2009
Rand Fishkin from SEOmoz which identified through a survey recently ‘ search engine ranking factors 2009 publishes ´. Here again a clear summary of results :
Keyword-targeted OnPage factors:
1. Keyword somewhere in the title
2. Keyword at the beginning of the titles
3. Keyword in the domain
4. Keyword somewhere in the headline (H1)
5. Keyword in link text of internal links
Not targeted OnPage factors:
1. Unique, relevant content
2. Up to date of a Web page
3. Internal links
4. Historical development of the Web page
5. Outgoing links
Page-specific, link-related factors:
(1) Keyword in the link text of inbound links
(2) Quality and number of incoming links
(3) Domainpopularity Web page
(4) Page-related TrustRank
The website PageRank (5.)
Seitenübergreifende, link-related factors:
(1) Domain-related TrustRank
(2) PageRank of the domain
(3) Domainpopularity domain
(4) Links from authorities
(5) Development of linking
Seitenübergreifende, link-related factors:
(1) Content structuring a domain
(2) Internal/external links
(3) Domain age
(4) History of domain membership
(5) Server/hosting information
Visitors specific factors:
(1) Development of CTR (Google) on the website
(2) Development of CTR (Google) to the domain
(3) Direct search by domain/brand
(4) Bounce rate
(5) Time on the website
Negative general factors:
(1) Intentional cloaking
(2) Link purchase
(3) Links to bad neighborhood
(4) Cloaking by user agent
(5.) Repeated non-availability of the website/domain
Negative link related factors:
(1) Linking domain banished from the index
(2) Linking domain in a filter
(3) Link as purchased identifies
(4) Linking domain linked bad neighborhood
Verlinkender (5) low TrustRank domain
Geo-specific factors:
(1) Country-specific TDL (.com, .com)
(2) Language of the website
(3) Origin of linking Web pages
(4) Server location
(5) Manual targeting by Google
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