Sell ad spaces correctly DOMAIN.COM
In the next few days I would like to imagine a few interesting advertising platforms in Germany.
This opportunity to offer ad spaces and to earn money when booked by companies, of course.
But of course you can book yourself advertising and promote your own projects.
I asked Klaus Doemming, founder and Managing Director of DOMAIN.COM, a few questions and some interesting information were released.
1. Make their online platform DOMAIN.COM my readers before?
AdScale is a marketplace for online advertising together advertisers and website operators.
After our launch in September 2007 we have to establish now in Germany as the leading marketplace for online advertising.
We auction impression advertising space on an auction system for each ad in AdScale new, leading to fair and transparent prices. Advertiser of any size – from small online buyers about direct customers up to large agencies – book now with AdScale their advertising.
The publishers we bind a all market participants – from individual small Web sites in the long tail area above midsize sites of thematically special environments to premium websites and large marketers with their full portfolio – AdScale also.
Advertisers can always access a large and diversified portfolio of advertising inventory on our platform.
2. How do you differ from the competition? Why should you offer its ad spaces just for you?
Publishers we offer a number of advantages: you can set the prices at any time with us for their advertising space. A campaign for this advertising space is available, they can choose depending on the level of prices, whether they accept it or reject.
Also see any advertisement before the activation. We also offer the ability to run our system in the background can be and accept our ads only if they reach a higher price as an alternative marketers.
So is the risk that one must give up sales with AdScale never. So we provide a system the publishers finally to optimal control of inventory utilization and capitalize their site.
AdScale is a complementary model for the marketing of websites and offer features publishers providing otherwise currently no another marketplace model in Germany.
3. How strong is the use of your platform? Is there enough advertisers, advertising book?
We grow on both sides, so the offer both demand very heavily. When the inventory that we make available via the platform that is relatively easy understandable because communicates Yes pages already on the home page and then again every single site in the catalogue is available.
And then also demand depends on the offer. There we have over 700 advertisers from various fields, from major brands to small E shop on the advertiser side. In short: Yes, there are enough advertisers.
4. Are there access restrictions? Must you have certain traffic to offer ad spaces you?
No, there are restrictions on AdScale. We see ourselves just as a marketplace open to all entrants.
Adult pages and of course Web sites with illegal content or similar are the exception. Otherwise, everyone can register with his website with us.
5. What billing model is there for you (CPM, CPC, fixed price.? How and when will be paid?
Currently we pay banner text ads with CPC and CPM. In the coming months we will offer also remuneration provided by CPC.
Advertisers can pay by credit card, bank transfer or, from a certain volume, also by invoice. We pay off publisher payment. Currently this is still every 60 days. We are moving this period but promptly to 30 days.
6. What tips can give Web site or Blogbetreibern, want sell ad spaces? How to get as many affiliate?
The most bookings through AdScale follow a target group logic. Advertisers pick out so appropriate environments for them.
Small sites can be booked so often. Therefore it is ever important it files its site in the correct category.
In addition AdScale offers feature, that you set two price points for advertising space a very good way to optimum capitalisation of the site (a public and an internal). You can communicate so there on the one hand his normal list price and at the same time an internal minimum price set to you – is ready according to usage conditions – to accept an ad.
In addition also applies that with more advertising formats you set on a site, also increases the chance on a booking.
7. Why should I book advertising you? What are the advantages for advertisers?
AdScale offer an aggregated traffic mix with very high reach advertisers via a platform, which is always quick and easy bookings.
So we provide a self-booking tool available, with which they can flexibly plan your campaigns at any time, deliver and optimize. Any individual website is always visible with all relevant performance metrics.
This means for the advertiser company processes are simple, efficient and transparent.
8. What are targeting options do I have? How exactly can I control my banner ad?
You can currently connected his campaigns as advertiser at AdScale according to target groups, or categories, frequency cap and run time. You can further restrict Furthermore its audience by socio-demographic information.
Of course the price or the maximum bid, a great way is in addition to meter his campaigns. In the future we will offer other targeting options.
9. What operating range can I reach you? Can I do for a niche topic advertising?
As mentioned, the very high aggregated reach of one of our advantages. Since August of this year we can officially measure comScore.
We communicate the current figures to reach directly on our homepage; both the gross and net range which is available through AdScale.
You can also very easily place campaigns for niche topics about AdScale because the advertiser Yes either can choose a specific environment or also a special selection of single pages from the more than 2000 websites available via our platform.
10. From what budget worth it you knocking as advertiser?
We each advertiser can create a campaign regardless of the budget. There are no setup fees or advance payments and you can stop a running campaign at any time. This flexibility is also an advantage of our model.
11. What important tips do you have for new advertisers that the first time you want to start a campaign?
We usually recommend that one starts to “wide” to book a campaign. This means you book a larger number of sites from particular settings first. Then you can then optimize quickly based on performance metrics for each page.
The less well performenden pages one excludes and increased the budget for better current pages.
If it is going on, one has identified the pages particularly well running a campaign after a few steps. This works usually very well since the variety of Web sites that we now have in the portfolio for each advertiser, or for each campaign type should be.
12. What can you look forward to in future DOMAIN.COM? Where does the development in the coming years?
Currently we are clear in Germany the leading marketplace for online advertising. We will continue work enhance this position.
The product we have of course still very many more features and functions in the planning stage. Specifically we will implement several new features for the advertisers in the next few months; for strong performance-oriented customers. The short-term development.
When you talk about a medium to long term, it is definitely our goal to establish the very successful in Germany model in other European markets with the same success.
Thanks for the detailed replies
Mr of Doemming are a few interesting tips and is clearly the benefits and the concept of AdScale.
I have can get some experience with AdScale lately themselves and are quite positive. Not all gold what shines is, of course, but that can still be.
Next week there is a detailed article in which I again more compare multiple online advertising marketplaces.
Until then you can you register yourself time and AdScale test.