Search engine optimization basics
This article is an attempt as short as possible, more or less complete and easy to understand, summarize the basics of search engine optimization. Should you still not know how to SEO at all, this post is right for you. Reading a blog posts makes you while still not an expert, but can be a first step to understand the basics…
In the field of SEO (search engine optimization), we distinguish between two disciplines, the so-called onpage-and the Offpage optimization. All you can do on your Web page is called OnPage optimization. For example, by optimizations in the source text, the ver improve your content, customize your menu structure or internal linking you can make easily even better accessible your page for search engines.
See search engines nowadays not only what is on your page is, but in particular also to how is your site to other websites. Relations on the Internet represented by links. Links on the net are interpreted as recommendations and search engines used to separate important from unimportant content. Offpage optimization essentially means to generate backlinks for your website and hence link building is called.
Basics of OnPage optimization
Standard-compliant Web design with paged layout in CSS is provided here. Flash, Java script and iFrames for menu structures, links and content make it difficult or impossible to find your content search engines and should be avoided.
The URL (address) your home page, for example, meineseite is considered a stand-alone document, as well as any bottom has also its own URL, e.g. so meineseite/seite1.html. You can really be found with your homepage or a base only for a limited number of search words. Usually it makes little sense to optimize a single document to more than 2-4 of keywords.
Want you so for many different search terms be found, you need multiple pages or even different Web pages devoted to only a specific topic and optimized as follows.
Title Quellcode
The title in the source code of your page is one of the most important ranking walking factors at all, the chosen text appears on Google in the results as a snippet. Title shows not only the readers what your page, but will be considered by search engines as wichtigter factor in the ranking of the page. The title should be up to 70 characters long and always contain the most important keywords your page.
Meta keywords and description
Keywords listed in the header of a page are no longer noticed by search engines because here in the past too much was abused. However, the description is used, in the snippet displayed title to a meaningful description to he gänzen. Regardless of the ranking, a better description brings even more visitors. The description should be no longer than 160 characters and optimally combine the contents of your page.
URL structure
It has advantages if relevant keywords in the URL. This applies to the domain and to individual pages. Since the URL in the search results is displayed or decides whether or not visitors click on the result of the URL should be as short and memorable. Bad example: nichtmeinthema /? p = 58 good example: thema/unterthema.html
Optimize content
So search engines at all know under which terms they will rank you, you need to use the desired keywords in your texts. The text on a base should consist but not much more than from 1000 words at least 250 more from 500. Your desired keywords should appear several times, distributed well throughout. The spirits differ at Desnity as ranking walking factor. General % are advised to a density of 2-3.
Headings H1-H6 are also an important ranking walking criterion, again your keywords should appear. The h1 heading is usually the name of your Web page in the header H2 the title of the text and all other subheadings in the text. Keywords in the headlines have may also a positive effect on the ranking and help the visitors.
Internal linking
Since usually most your back links to your homepage will show this is also the page that has the most potential to be found for something. Hierarchical position of a base within your Web page makes a difference for Google. A base is away, too many clicks from the home page seems to be less important to you and is not as interesting for Google.
Fundamentally speaking, that it is appropriate to keep the ways and ideally make everything a Web page with just two clicks. You have the more content, but this respect it is harder.
Basics of Offpage optimization
Modern content management systems are nowadays mostly to provide at least the basic fundamentals of the OnPage optimization. Search engines analyze link your page to determine the weight of your page in the context of the Web. Simplified it can be said that links be considered as a recommendation. Is your page linked by many other good websites, she must be good.
TrustrankFound by Google page rank (PR) is a measure for the strength your links. Unfortunately, nowadays a reliable criterion for the quality of a Web page, is the PR because it is easy to manipulate. The PageRank but shows that it is not only the number of your links, but also quality. A link from a page with PageRank 6 is usually more help than a link from a page that has only PR 2.
Left your keywords help you best, and even more if it is to clean HTML text links in the linked text appear. The theme of the linking page or domain as well as the terms surrounding the link should match your keywords.
Google is trying to classify websites thematically and determine authorities on each topic. A link from an authority in your subject area helps you more than a link from a page of a different topic. It helps to find authorities enter the keyword for which you want to rank on Google and look who so everything appears. The first results are those pages on which you most likely want to have a link. Also, we recommend you look at the links of your competitors and to orient their link building.
Generate links
Sustainable link building can be quickly complex in competitive areas. Web galleries, bookmarking sites, free Bloghoster, profiles, forums and blog comments among the classical methods to generate free links. Google now knows that these links are usually been set not editorial. Pages of this type also often as many outgoing links that they help somewhat, but hardly make a success in competitive areas.
Targeted link exchange is a method to generate quality links, should be done but not too obvious. If the page links A to page B and back to A, page B it is probably shared links. Buying links will not be tolerated by Google though, is the only realistic way to come on strong links in competitive areas but not infrequently.
Social media optimization
Social media optimization (SMO) has become increasingly popular in recent years. This is to present your content of a larger audience and to hope that these be carried and links voluntarily. SMO can, if because properly implemented, be the most powerful link building techniques here presented. Without good content and poor implementation, however, the best campaign will bring nothing you. Like everywhere, is good content of key to success. Because good content sometimes costs is connected, SMO is one even if it seems sometimes not really free link building methods.
TwitterBecause voluntary recommendations in the future are becoming increasingly important, you should work closely with SMO. Because we actually only want links to generate more traffic on a better ranking in search engines, social media optimization provides us SEOs the ingenious way to address possible links of potential visitors or customers.