Optimization on search phrases
On seobythesea.com was recently under the title ‘ Phrasification and revisiting Google’s phrase based indexing ´ published an interesting article, which describes the possible using search engine phrases, i.e. content related phrases.
Increasingly entered not only individual keywords, but whole phrases or contiguous phrases on Google. Articles attempts using by Google registered patents to explain how an search engine computes the relevance of text of on complex search phrases…
New York police chief
Explains a concrete example, a search engine when you enter of the search phrase must ‘ New York police chief ´ can determine whether the seeker the ‘ Police Commissioner of New York ´ or the ‘ New York Police Chief ´ searches. To provide the correct result when such searches should she simply put all terms on a Web page relating reconcile and find their content related to the search phrase or portions thereof.
Without further specification of based on phrases relevance calculation of texts to address the article admits some conclusions about how can ease the indexing of text optimized for a search phrase a search engine.
In addition to a clear structure of text (headings, etc.) and the use of synonyms or Word related, it appears to search engines in particular when ambiguous search phrases to be helpful if these appear not only in the exact order of each keyword (NY police chief) but also in combinations or parts (police chief of New York, New York, police chief, etc.) in a meaningful context in the text.
Much more exciting is the theory that the use of certain terms in this case as the individual use of the terms ‘ York ´ or ‘ new ´ determining the relevance of text may be complicated!
To summarize, say that you should make sure to mention this in the text optimization on complex search phrases not only but can ensure through use or non-use (!) individual components of the phrase, easier… determine the relevant relevance of text the search engine
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