How to Optimize Your Website for Bing
There is a definite reason to optimize your website for Bing. Because of the agreement between Microsoft and Yahoo!, Bing is increasingly gaining a higher place on the Internet. If you do not optimize your website for Bing, you might be loosing. You should not worry about whether Bing is now on the top or not, but the truth is that Bing is trying to accomplish a larger market share than Live Search. So it is important to optimize your website for Google as well as for Bing.
Here are few tips which I am going to mention below on how to get better and higher ranking in Bing.
Titles and Keywords
As compared to other search engines, Bing also loves keyword rich article. The title and keywords at the beginning of the article in the content give better results and are more relevant.
Domain Age
The age of the domain plays a big role for SEO in Bing. Bing likes older domains. The older domain name gets a higher ranking in Bing. So you should register as early as possible for your new domain name.
More content on the page
Just like Google Bing also loves big content! That means you should keep on posting articles on your website. If you cannot do that, add a blog that you keep on updating regularly. Any good company is supposed have a blog.
More Words = Better Ranking
For better ranking in Bing articles which exceed 300 words long, means twist in Bing better than items with fewer words.
URL
Do not forget the use of keywords in URL and it should be the same as the page title. Do not change URL string very often. For the URLs that are constantly changing, it is difficult for the search engines to classify them.
Link Building
Bring websites or blogs to link to you because if you do not have any links that means nothing.
Bing Bot and Website Submission
You should verify your website whether the Bing or MSN Bot is crawling your site without any problem.
Signup into Bing Webmaster Center. You can find your XML Sitemap (same as in Google Webmaster Tools) to register and check your website ranking and back links status.
You can also submit your website to Bing URL Submission: http://www.bing.com/docs/submit.aspx
Tip: Please keep in mind that those who have optimized their site for Google do not need to optimize it again for Bing. If you have a better Google ranking Bing will automatically pick it.