Don ‘ ts in search engine optimization (common mistakes)
Some mistakes are always made of Web designers and-programmierern. Designgründe or simple laziness that cause these errors are often. From an SEO point of view, these preventable errors are often far-reaching, accepted as in the first moment. Affect the positioning in search engines is often extremely negative.
Some of the most popular mistakes which partially very negatively affect the ranking in search engines are:
* Layout using framesets
* Copy of the head area
* Doorway pages without content
* Wrong researched keywords
* Pure Flash sites
Layouts using framesets
To make the layout of Web pages with frameset is possibly beneficial from the perspective of design and usability. To look once more there as a frameset is built, we see quickly, they are totally unsuitable as a basis for a search engine optimized website. The usual frameset looks something like:
Since the search engines typically behave like browsers that can display frames, is spidering the contents of frames pages the BOT also and index. Instead, it reads the witty text “Your browser can represent no frames”. Super… now be found at those keywords.
A good internal linking is still possible to carry a frameset in the index pages, arises but often the problem to display these pages when you click in the search results without the corresponding navigation frame.
To make it short: there are solutions to the problems of the frameset in search engine optimization. A correct internal linking, a little JavaScript to a frame never alone represent and the correct use of-Bereiches help very much. You should wonder however, whether this work is really worth. Rarely the benefit usability and design through the use of frames is large enough to take the overhead for the search engine optimization into account.
Copy of the head area
The head section of a website is often created once and then copied to all other pages. Three fatal errors happen this from the perspective of search engine optimization.
1. The title of the webpage no longer varies. All stands only the name of the website or the company name. Search engines like but varying page title.
2. The meta keywords vary anymore. Although, the meta keywords are not particularly relevant to many search engines, it should be adapted to the page content and not simply placed on each page the maximum possible Keywordvarianten.
3. The meta description does not vary. The meta description only affects the ranking in the search engine, but often appears in two or three lines below the search result on Google. There one should be customized description page content, which invites the user to click on the link.
Doorway pages without content
A simple rule of search engine optimization is: “what is written on the page is not found also”. Often created home pages that contain only oversized logo. Images are not suitable for search engines. Because the home is the most valuable page of the website, should stay here already meaningful content containing relevant search terms.
Wrong researched keywords
Often the time used to research the right keywords. There is nothing about keywords to rank # 1 be nobody looking for. Therefore you should take time appear at the beginning, to research the keywords. I need to know which users find and customize which these concepts to my content. It uses nothing of metai marketing terms on 1st to be that no one knows except the Marketing Manager.
Pure Flash sites
Without a doubt, Flash is a very nice technique to display animated content on the Web. From a designer point of view can be so attractive Web pages. Suitability for search engines but is unsatisfactory. Although the texts from Flash files can now be indexed by some Suchmaschinenbots, but often not all relevant documents found because it is very difficult bot to follow the internal links and correctly recognize the structure of the Web page.
Recommendation: The mix makes it. Flash elements specifically use where it makes sense best embedded in an HTML page containing begletenden text.