Bing’s market shares grow

The search engine Bing was 12.5% of the search engine market in February and showed an amazing growth in the last two months. Although the quality of search results Microsoft believe is still far from those of Google, the new brand Bing convinced more and more users…

In December last year Google held 67.3%, Yahoo and Bing 14.4% 9.9% of the search engine market. In February, so only three months later, the whole thing looks a little different. Google loses 2.1% and Bing WINS 2.6% compared to December.

Nielsen – Suchmaschinenmarkt im Februar
Bing and Google compared

I myself am today dissatisfied with Bing search results, sober look at the quality of the results to MSN/Live Search has improved isn’t days. Bing places still too much weight on easy to manipulierende Onpage factors, meaning that not rarely there good bad, classified as only by URL or multiple Keywordnennung as relevant pages are found.

The index of Google has collected almost the entire Internet and will update in real time in the future more of it. A few weeks ago, Germany boss of Bing in an Interview said he was proud that one finds at Bing Google not so many results confusing for the search. This desperate attempt to transform a disadvantage into an asset ultimately only shows that under the hood of Bing still not much has changed.

I have nothing against a competitor for Google, but a competitor would have to convince with better performance and not only with a new package. Google has over a million servers and connected computers the probably largest and unique architecture also most efficient and fastest computer networks worldwide. Thus the search engine Bing like gained while share, whose success is based only on a Mirage or a becoming always more expensive PR campaign.

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