Application vs. mobile page

Alexander in his article ‘ search engines in the mobile age ´ has already held, more and more users mobile access to the Internet. Must modern search engine optimizer ask which the question which is actually more effective or efficient Traffickanal for own product? Where so far mostly always the search engine Google was the predominant channel, search volume in mobile Appstores like i-Tunes or the Android Market wanders off.

The fact is that people are not only increasingly mobile online, but also mobile search information, videos watch, shop, book hotels, rent cars and other activities.

The resulting trend is clear: more and more companies want to make their offering mobile available. Where this relatively easily implemented allows for simple information pages, it will very quickly extremely expensive for pages with a combined or shopping carts with subsequent payment systems and also expensive contrary to the claims of appropriate service providers.

Reasons comes to the question during the planning phase often focuses on a mobile Web site or an application should be the focus? The biggest advantage is that a strong Traffickanals (Google vs. choice), the resulting disadvantage the knocking out of another large target group. Even though there are more and more people either use none or constantly applications, these disparate groups share on but into two approximately equal halves.

This means that ideally you should have both an application and a mobile page. What is now but if you must decide but reasons? We developed an application for the i-phone or but a mobile website?

My personal opinion is clearly towards the mobile side with optimization on the most important devices. Of course you risk to fail to occupy the main keywords in the Appstores, on the other hand it works but also very unprofessional to make a brand to label and then no page optimized for mobile devices. However, if the conditions (ports, payment system, logic) for a mobile page are created, the way to an application is far…

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